Categories Communication Senior Manager SN


Dec 26th, 2022
“One planet. One Health by YOU” - these words reflect our vision that the health of people and the health of the planet are interconnected.

About us:

We have four people promises that help every Danoner carry out our vision in their own unique way:
- We want to empower employees to make a difference. They drive our movement to make the world healthier and are steering us to a sustainable future.
- This is a collaborative and social workplace with a focus on wellbeing. We place importance on networks and relationships, not structure and process.
- Entrepreneurship is valued and innovation celebrated. Danoners seize opportunities to step out of the everyday and engage with the community and industry.
- At Danone everyone is encouraged to learn and grow. You can develop your skills, travel the world and explore new areas of the business.

About you:

Do things your way. The way you work, the way you develop, the way you progress, it’s all up to you. Working here you’ll need to enjoy a fast-pace, complexity and it can get a little challenging. But it’s packed with opportunities. You’ll work with some of the best-known brands in the world, such as Evian, Activia, Nutricia, and we absolutely guarantee that you can just be yourself. Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU.
17 Boulevard Haussmann,
Paris, 75009
About the job

With the goal of reinforcing Danone’s positioning on health, innovation and science and supporting growth of Danone’s businesses and brands, the Categories Communication Senior Manager SN will develop and execute proactive category communication plans and strategies.

The senior manager will contribute to driving awareness, preference and relevance of the categories & its global brands through PR and create related content for internal communications. For specialized nutrition the senior manager will develop of content for both external and internal digital channels and guide the local comms teams in executing a compelling integrated communications strategy that supports business growth and brings acoss the positive impact of specialized nutrition on health and well-being.
With a good understanding of the specialized nutrition category, the Senior Manager will work with the other members of the Categories Communications team to develop online and social content that reinforces Danone’s company credentials as a leader in nutrition and health.


  • Translate business priorities into communication strategies and plans designed to advance awareness of and preference for Danone’s categories (incl. medical nutrition & baby formula) as well as its global brands
  • Provide counsel and communications expertise to all global and local comms teams to help drive category growth and ensure all communications content is in alignment with legal and regulatory requirements
  • Develop category awareness and innovation stories, messaging points and online and social content for market adaptation (including translating scientific knowledge into accessible and accurate messages)
  • Nurture relationships with relevant media and look for and create public engagement and media engagement opportunities for Danone experts to own the narrative about relevant category growth topics related to health and nutrition.
  • Manage reactive outreach/ crisis communications when needed
  • Ensure KPIs are being set and met for all main initiatives.

About you

The senior manager category communications is adept in navigating a fast-paced, complex matrix organization bringing communications expertise to cross-functional teams and demonstrating strong skills in networking, advocate building and influencing in engaging with key internal stakeholders including medical/ scientific affairs, research, public affairs, brand marketing, food safety and operations both at global, local and corporate level.

Main requirements:

  • Strong background in Communication/Marketing with minimum of 10 years+ experience preferably in consumer health, FMCG or healthcare environment.
  • Thorough understanding of the regulatory environment and industry norms especially on specialized nutrition
  • Excellent communication, writing and editing skills in English (French and Dutch are a strong plus)
  • Have creative and innovative mindset, good storytelling ability and eye for detail and ability to deliver simple and compelling messages on complex scientific topics and translate these into engaging content & PR approaches
  • At least 5 to 7 years’ experience in crisis communications and issues management
  • Experienced in digital and online channel management and campaign content development, also in crisis communications context
  • Ability to engage with senior executives/ specialist teams to offer strong communication counsel
  • Be a team player with collaborative growth mindset & attitudes. Adaptable in the face of a continuously changing, complex environment and willing to learn and test out new approaches to communication.
  • Active listener, generous with expertise and ability to act as internal reference for and coach the communications community in Danone about driving PR for the specialized nutrition category.

About us

Working here you’ll need to enjoy a fast-pace, rapidly changing agenda, yet packed with opportunities. You’ll work with some of the best-known brands in the world, such as Evian, Nutricia, Activia and Nutrilon and we absolutely guarantee that you can just be yourself. Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU.

We are proud to be an equal employer. We are convinced our differences make the difference and that an inclusive working environment will drive our growth as a business, as teams and as individuals. We will therefore consider all applicants for employment* fostering an inclusive working culture that is accessible for all.

Did you know that as a B-Corp certified company, Danone Benelux meets the highest verified standards of social and environmental performance, transparency, and accountability?

At Danone, we offer a complete package of benefits, with a competitive primary salary and yearly bonus, but also benefits like a premium free pension, 30 days annual leave and several discounts on a collective health insurance and even on some of our products. We also offer a hybrid working environment which enables each team to meet our people’s desire for flexibility.

If you are interested in this job opportunity, please hit the “apply now” button and upload your application to our career site jobs.danone.com. Due to GDPR, we need your consent to process your data, we therefore strongly request your application sent thru our career site. Part of the interview process will be a telephone screening, followed by a first and final round interview.


If you require alternative methods of application or screening, you must approach Danone directly to request this, as we're not responsible for the employer's application process.

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